I am a highly responsive & effective visualist keen to apply my creative management, visual & interaction design and U/X expertise in crafting thoughtful design solutions.

Services

What I do


  • Visual & Interaction Design

    Visual and interaction design are complements. Visual challenges are conceived and designed by considering aesthetics, usefulness, effectiveness, learnability and attitude. Visualists analyze and prioritize business needs, perform competitor analysis and employ appropriate user feedback methods to effectivley solve problems.

  • Product Design & Creative Management

    Product design necessitates relationships with disparate business, editorial, corporate, mobile, technology and creative teams while fostering a collaborative environment that is detail-oriented and focused on pride of work. Planning is key, but the process must respond to changing needs by being adaptive from the onset.

  • User Experience

    User-centered design (UCD) is an iterative design process that puts users first by focusing on usability goals, characteristics, environment, tasks and workflow. User and stakeholder input are essential throughout a project lifecycle as creative works towards simplicity of design and interaction by assessing design decisions.

  • Social Photography

    Photography appeals to both aesthetic and environmental inputs and is a natural extension of visual design. A graphic designer's eye reveals composition and implied movement within an inherently still image, imbuing balance, storytelling, depth and intrigue to the most vibrant city in the world.

Process

How I do it


Plan

Pre-planning is critical for "big picture" adaptability. User and stakeholder input is captured by utilizing usability testing, focus groups and interview techniques.

Design & Build

Consistency meets user expectations by providing predicatable interactive environments with a rhythm and flow that users grow accustomed to.

Validate

Insights for improvements or alterations are based on statistics and analytics monitored over time, including Google Analytics, reports and customer feedback.

Iterate

Concrete evidence is gathered of the project's status and usability throughout its life and ongoing incremental changes are made to address feedback and behavior.

Like what you see?

Contact me now

  • I am leadership
  • I am customer focused
  • I am creativity
  • I am business
  • I am collaboration

I am an experienced creative manager, visual & interaction designer and U/X professional. I've worked for major media companies including Associated Press, Hearst Corporation and News Corp on such products as AP Images, AP Archive, AP Video Hub, AP Mobile News, Hearst-Argyle Television, Cosmopolitan, Harper's Bazaar, Avon Books, King Features, ESPN Zone, Esquire and TV Guide. As an entrepreneur, I served top commercial clients, nonprofits and federal agencies such as NBA Store, Sony Electronics, ConsumerSearch, International Myeloma Foundation, National Cancer Institute, Center for Scientific Review and Smithsonian Institution.

In my current position as Director of Product Design at Associated Press, I am responsible for the productization of high-profile interactive news and information products and services for global newspaper, magazine, broadcast, interactive TV, mobile, tablet, desktop, online and emerging markets.

I hold a BFA in Graphic Design from New York's renowned Pratt Institute.

placeholder-avatar

Resume

Work experience


2008 - Present

Director of Product Design at Associated Press | NYC

The largest and oldest news organization in the world, serving as a source of news, photos, graphics, audio and video to thousands of daily newspaper, radio, television, online and mobile customers

2005 - 2008

Art Director at Accoona Corp. | Jersey City, NJ

A global internet startup company that created search, lead generation, social networking and e-commerce products for the U.S. and China

1999 - 2005

Art Director and Co-Founder at Gesso | NYC

An interactive agency with a portfolio of global media corporations, international consumer brands, distinguished nonprofits and high-profile federal agencies

1997 - 1999

Art Director at Hearst Interactive | NYC

A global media corporation with a roster of international consumer products and properties spanning print, online, mobile, television, radio and real estate

1994 - 1997

Art Director at TV Guide Online | NYC

The premiere version of the interactive complement to TV Guide, the best-selling weekly magazine in the U.S. at the time

1994

Pratt Institute | Brooklyn, NY

BFA in Graphic Design

  • This guy is supremely clever and illegally inspiring.

    — Kofi Brenya, Senior Designer at Keytree

    nothing
  • John is a rare creative talent that can walk into any project and motivate the people around him.

    — William Heins, Owner and Director at Skitch TV

    nothing
  • You can rest assured that John's experience and expertise will help you achieve creative greatness.

    — Douglas Miller, President at The Napoleon Group

    nothing
  • John knows how to design, communicate and collaborate with rare balance, skill and dexterity.

    — Eric Swenson, Director of Product Management at Elsevier | Scopus

    nothing
loader

Copyright John Barrow – 917-449-9157